专业中文名：广告学文科硕士
专业英文名：Master of Arts in Advertising
学　　　制：2.00 年
学　　　费：38070 美元/年
入学时间：1,8月
授课语言：英文
授课校区：美国密歇根州立大学
领　　　域：商业管理学
申请费：50美元

美国密歇根州立大学广告学文科硕士课程为学生从事广告领域的工作做准备。广告学文科硕士让学生重点学习广告和公共关系活动的基本原则和实践，以及社会媒体、管理、媒体策划、消费者行为、社会营销或研究等专门领域。 美国密歇根州立大学广告学文科硕士课程分为论文和非论文计划。在早期的学习中，学生需要与他们的指导教师一起工作，根据他们的个人和职业目标以决定哪种计划更适合自己。 The department offers two programs leading to the Master of Arts degree: one in advertising and one in public relations. Both programs provide an intensive professional preparation for careers in these fields. Course work focuses on the general principles and practices underlying all advertising and public relations activities, as well as specialized areas of social media, management, media planning, consumer behavior, social marketing, or research. Both master's degree programs are available under either Plan A (with thesis) or Plan B (without thesis). Early in their studies, students need to work with their advisors to decide which plan best fits their personal and professional goals. Requirements for the degree include course work in other academic units within the university. Concepts and analytical techniques derived primarily from the behavioral sciences and business administration are especially important. The student's master's degree program must be approved by the student's academic advisor. In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

美国密歇根州立大学广告学文科硕士课程入学要求： 学术要求：大学本科毕业，拥有学士学位，GPA不低于3分。 语言要求：雅思总分不低于6分；托福总分不低于80分，单科不低于19分，而写作不低于22分。 Admission To be admitted, the applicant must submit: a Graduate School application. an official copy of all transcripts. three letters of recommendation. a statement of purpose outlining academic and professional goals. a personal background statement. Graduate Record Examination (GRE) scores. a resume. Foreign Language (TOEFL) scores A minimum score of 80 on the internet-based test, 550 on the paper-based test or 237 on the computer-based test, or passing grade on the MSU English Language Test (MSUELT). Scores must be no older than two years. 美国密歇根州立大学广告学文科硕士课程申请材料： 毕业证、学位证扫描件； 成绩单（在校成绩、语言成绩）； 个人陈述； 银行存款证明； 翻译件（所有中文申请材料的翻译件，并加盖公章）； 2-3封推荐信； 简历

美国密歇根州立大学广告学文科硕士课程设置： 消费者行为理论，广告与促销管理，广告与社会，定量研究方法概论，营销管理，社会营销研讨会，媒体创新，战略品牌传播等。 Requirements for the Master of Arts Degree in Advertising At least 30 credits are required for the degree under either Plan A or Plan B. Requirements for Both Plan A and Plan B (15 credits): 1. All of the following courses: ADV 823 Consumer Behavior Theories 3 ADV 826 Advertising and Promotion Management 3 ADV 865 Advertising and Society 3 COM 803 Introduction to Quantitative Research Methods 3 MKT 805 Marketing Management 3 Additional Requirements for Plan A (15 credits): 1. The following course (4 to 8 credits): ADV 899 Master's Thesis Research 4 to 8 2. Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor (7 to 11 credits): ADV 830 Seminar in Social Marketing 3 ADV 836 Media Innovations 3 ADV 843 Strategic Brand Communication 3 ADV 846 Media Strategy 3 ADV 870 International Advertising 3 ADV 890 Independent Study 1 to 6 ADV 892 Special Topics 3 to 9 ADV 893 Internship 1 to 3 Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Advertising. Additional Requirements for Plan B (15 credits): 1. Fifteen additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor: ADV 830 Seminar in Social Marketing 3 ADV 836 Media Innovations 3 ADV 843 Strategic Brand Communication 3 ADV 846 Media Strategy 3 ADV 870 International Advertising 3 ADV 890 Independent Study 1 to 6 ADV 892 Special Topics 3 to 9 ADV 893 Internship 1 to 3 Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Advertising.

美国密歇根州立大学广告学文科硕士就业方向： 通过美国密歇根州立大学广告学文科硕士课程的学习，学生毕业后可以在广告编辑，艺术指导、广告撰稿人，广告投放以及相关服务业从事工作．当然学生也具备独立创业的专业能力。