专业中文名：战略通信文科硕士
专业英文名：Master of Arts in Strategic Communication
学　　　制：2.00 年
学　　　费：25574 美元/年
入学时间：1,8月
授课语言：英文
授课校区：美国爱荷华大学
领　　　域：创意产业学
申请费：100美元

美国爱荷华大学战略通信文科硕士课程是为通信行业专业人员而设置，支持在线和远程教学，所有的课程都是每周一次傍晚授课。战略通信文科硕士强调把基础原理应用到继续出现的平台中，利用最新的技术指导最新的技术。 美国爱荷华大学战略通信文科硕士课程强调清晰、简明而有力的沟通，这集中于特殊信息以及面向特定观众，并认识到信息的语气和目标观众会随着特殊的媒体就业者而改变。通过战略通信文科硕士的学习，毕业生可以从事各种各样的工作，包括企业沟通，组织沟通，营销，政治与公共事务传播等。 This graduate program serves the communication professional, and those who aspire to be, by combining the rigorous standards of a University of Iowa education with the convenience of online/distance accessibility. All courses meet once a week in the early evening, and all can be taken online (some also have classroom sessions for those who live in the Des Moines area). The MA in Strategic Communication stresses a foundation of principles to be applied to platforms that continue to emerge, using the latest technology to teach the latest technology. The program emphasizes clear, concise, powerful communication, focused on a specific message and targeted to a specific audience, recognizing that the tone of the message and the target audience may change depending on the specific medium employed. Foundation courses emphasize core professional principles and concerns (communication, leadership, social media and new technologies and venues) with the program giving students the option to focus on their specific career aspirations through elective courses. Strategic Communication encompasses a variety of careers in professional communication, including corporate communication, organizational communication, public relations, integrated marketing, advertising, political and public affairs communication, health communication, event planning, risk communication, professional writing, non-profit campaigns, etc. The degree program culminates in a capstone project in lieu of a thesis, which serves as a bridge between the academic program and the professional world, the classroom and the workplace.

美国爱荷华大学战略通信文科硕士课程入学要求： 学术要求： 大学本科毕业，拥有学士学位，GPA不低于3分。 语言要求：雅思总分不低于7分，单科不低于6分；托福总分不低于81分。 Minimum TOEFL Score Requirements for Graduate College Admission TOEFL scores must be reported to the university directly from the Educational Testing Service (ETS), which administers the TOEFL. The university's institution code for the TOEFL is 6681. Admission to the Graduate College, which confers the majority of degree programs at Iowa, requires: a score of 550 or higher on the paper-based (PBT) version of the test, or a score of 81 or higher on the Internet-based version of the test (iBT). Newly admitted graduate students who present TOEFL scores below 600 on the PBT or below 100 on the IBT will be required to complete an English Proficiency Evaluation on campus before their first registration for classes. There is no conditional admission for graduate students whose TOEFL scores are below 550 on the PBT or below 81 on the IBT. Students may be required to complete English as a Second Language course work (typically within the first year of study) if specified as a result of the English Proficiency Evaluation. Minimum IELTS Score Requirements for Graduate College Admission As an alternative to taking the TOEFL, students may take the International English Language Testing System (IELTS). Admission to the Graduate College requires a total IELTS score of 7.0, with no subscore less than 6.0. In addition, all IELTS test takers—regardless of score—will be required to take an on-campus English Proficiency Evaluation. 美国爱荷华大学战略通信文科硕士课程申请材料： 毕业证、学位证扫描件； 成绩单（在校成绩、语言成绩）； 个人陈述； 银行存款证明； 翻译件（所有中文申请材料的翻译件，并加盖公章）； 2-3封推荐信

美国爱荷华大学战略通信文科硕士课程设置: 媒体原则、问题和挑战，硕士高级写作和编辑，大众传播研讨会，战略通信毕业项目，传播者的财务和预算基础，社交媒体和网络通信，战略沟通活动，战略网络视频通信，战略政治传播，风险沟通等。 Master of Arts - Strategic Communication degree requirements Core Courses (all 3 s.h.) JMC:5300 (019:225) Media Principles, Problems and Challenges JMC:5400 (019:226) Master's Advanced Writing and Editing JMC:6800 (019:279) Mass Communication Seminar -Leadership Seminar JMC:5950 (019:298) Capstone Project in Strategic Communication (above classes all mandatory) JMC:5237 (019:237) Financial and Budget Fundamentals for Communicators JMC:5240 (019:240) Social Media and Web Communication (one of the two above classes required, both 3 s.h., both recommended) Total core course hours: 15 SJMC electives include the following (all 3 s.h.): JMC:5238 (019:238) Strategic Communication Campaigns JMC:5239 (019:239) Strategic Web Video Communication JMC:5248 (019:248) Strategic Political Communication JMC:5266 (019:266) Risk Communication JMC:5267 (019:267) Strategic Health Care Communication JMC:5268 (019:268) Strategic Planning for the Communication Professional JMC:5269 (019:269) Media Management for Strategic Communicators JMC:5285 (019:285) Strategic Communication Externship Total elective course hours: 15 Minimum Required course hours for degree: 30

美国爱荷华大学战略通信文科硕士就业方向： 通过美国爱荷华大学战略通信文科硕士课程的学习，学生毕业后可以在企业、民营和上市公司或非盈利机构从事咨询或公共关系管理工作。可就职的领域包括：公共关系、活动开发及管理、宣传、媒体关系、危机沟通、事件管理、公共事务等。