专业中文名：战略营销硕士
专业英文名：Strategic Marketing, MA
学　　　制：1.00 年
学　　　费：12100 英镑/年
入学时间：9月
授课语言：英文
授课校区：英国格林威治大学
领　　　域：商业管理学
申请费：0英镑

英国格林威治大学战略营销硕士与战略营销沟通硕士携手并进，旨在保证毕业生与合格的管理者获得对战略营销最新知识与实践的更深理解。 如果你想要在营销行业有所发展，并想专攻战略营销专业，那么这就是最适合你的项目。 英国格林威治大学战略营销硕士将会增强学生在市场调查、直接营销、品牌管理、营销咨询与全球营销方面的的营销能力与理解——从而使你应对全球市场的激烈挑战。 英国格林威治大学战略营销硕士的目标在于： 培养对目前营销策略理论发展的批判性理解，并将其应用于组织机构与市场中 培养战略营销领域问题解决的创造性与系统性方法 This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. If you wish to develop a management career in marketing and would like to specialise in strategic marketing,then this is the programme for you. This MA programme will advance your marketing skills and understanding in such areas as market research,direct marketing, brand management,marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place. The aims of this programme are: To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate,synthesise and analyse a range of data to help in the solution of marketing-related problems.

英国格林威治大学战略营销硕士课程入学要求: 学术要求：大学毕业，拥有等同于英国一等（first class）/二等一（upper second）/二等二（lower second）学位的学士学位。 语言要求：雅思不低于6.5分，单项不低于5.40。 For entry to our Master’s programmes, you will need to have: An IELTS of 6.5 with a minimum of 5.40 in each comp

英国格林威治大学战略营销硕士课程设置： 第一年 必修课程 商务学术英语课程 - 4级，营销奖学金（15学分），创建营销策略（30学分），内部客户的心态（30学分），直接管理和数字化营销的关系（30学分），论文/项目（30学分），研究方法（15学分） Year 1 Students are required to study the following compulsory courses. Business English for Academic Purposes - Level 4 The Sc

通过英国格林威治大学战略营销硕士课程的学习，学生可以从事商业组织或非营利组织的营销管理工作。 This programme offers management opportunities in marketing in commercial and not-for-profit organisations.Employers of our graduates also include major companies on both the agency and client sides.