专业中文名：商务与管理文科硕士（市场营销学）
专业英文名：MA in Business and Management (Marketing)
学　　　制：1.00 年
学　　　费：11600 英镑/年
入学时间：1,4,9月
授课语言：英文
领　　　域：商业管理学

英国巴斯泉大学商务与管理文科硕士（市场营销学）商务与管理文科硕士（市场营销学）教授给学生领域的专业知识和实用技能，商务和管理文科硕士商务与管理文科硕士（市场营销学）涵盖的专业路径包括市场营销、企业、会计和国际业务。商务与管理文科硕士（市场营销学）旨在帮助学生开发商务和管理领域的知识和加深对商务和管理领域的认识，并且可以使学生将所学应用到广泛的复杂的商务环境中去。英国巴斯泉大学商务与管理文科硕士（市场营销学）商务与管理文科硕士（市场营销学）学制为1年。 Welcome to the MA Business and Management in Marketing Pathway. This exciting course is specifically designed to help you to develop your knowledge and understanding of business and management with specialist knowledge of the applications of marketing and marketing management to the world of business and commerce. You will be able to implement this effectively across a wide range of complex business-based scenarios and in the international context. Other specialist pathways: MA Business and Management MA Business and Management (Enterprise) MA Business and Management (Accounting) MA Business and Management (International Business) You will engage in the advanced study of marketing and marketing management for a diverse range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You will enhance both your academic research skills and the practical marketing skills that you will need in order to manage complex marketing functions in a rigorous, pragmatic and innovative manner.

英国巴斯泉大学商务与管理文科硕士（市场营销学）课程入学要求： 学术要求： 具有学士学位，成绩优秀 语言要求：雅思总分不低于6.各单科不低于5.5. IELTS - 6.0 (including a minimum of 5.5 in all bands) Pearsons Test of English Academic - Level B2 (including a minimum 51 in all bands) Other r

英国巴斯泉大学商务与管理文科硕士（市场营销学）课程设置：管理实践、国际商务和管理、营销管理、营销传播、创业、人员管理、战略和治理、财务和管理会计。 Management in Practice (30 credits) International Business and Management (30 credits) Marketing Management (15 credits) Marketing Communications (15 credits) Entrepreneurship (15

英国巴斯泉大学商务与管理文科硕士（市场营销学）就业方向：所有工业部门的总体管理、低层管理、中层管理、中小型企业、创意和表演艺术部门。 The MA Business and Management programme is designed to prepare participants for a wide range of careers in general management across all industry sectors. It will prepare you for ent