专业中文名：市场营销硕士
专业英文名：Master of Marketing
学　　　制：1.00 年
学　　　费：13000 英镑/年
入学时间：9月
授课语言：英文
授课校区：英国罗汉普顿大学（伦敦）
领　　　域：商业管理学
申请费：0英镑

英国罗汉普顿大学（伦敦）市场营销硕士市场营销硕士教授给学生市场营销领域的专业知识与实用技能。市场营销硕士凭借这优秀的研究成果与学术表现受到了英国营销协会的认可，在学术界与行业内享有盛誉。英国罗汉普顿大学（伦敦）市场营销硕士市场营销硕士的学制为一年，涉及的主要内容包括品牌管理、零售市场、现代营销技术这三大领域。市场营销硕士注重培养学生将理论知识应用到实践中的能力。学生将为客户执行一个市场咨询项目，项目受到学校的指导和支持。伦敦是全球零售业的领先中心之一，伦敦的牛津街就有500万平方英尺的购物空间，每年接待超过两亿人次的游客。 This programme is accredited by the UK’s leading professional body, the Chartered Institute of Marketing (CIM). It offers an advanced qualification for graduates with previous study or experience of marketing who wish to pursue a career as a marketing professional or academic. The MSc blends academic study and practical application to the level expected of a marketing consultant practising in a global business environment. You will get the opportunity to conduct a significant piece of applied research in marketing, which will strongly differentiate your CV in a competitive job market. Brand Management The rise of global brands is a key theme of Brands and Brand Management. Roehampton students are given a unique insight into the development of the industry through our association with the Museum of Brands, Packaging and Advertising in Notting Hill, London. Retail Marketing Retail marketing is an area of specialist knowledge at University of Roehampton Business School. London is one of the world's leading centres for retail business. London's Oxford Street alone has 5m sq ft of shopping space, 300 shops and 200 million visitors each year. Close to Roehampton is the Westfield Shopping Centre, Europe's largest urban shopping mall with 1.6m sq ft of shopping space. Modern Technology Marketing Technology marketing has two sides, the marketing of innovative technologies such as smartphones, and the use of technology in multi-channel marketing to market product and services. New channels are emerging such as social networking, while established technologies such as Customer Relationship Management (CRM) and e-commerce become standard for businesses of all sizes. London will

英国罗汉普顿大学（伦敦）市场营销硕士课程入学要求： 学术要求： 1，持有本科学位； 2，985与211院校的在校平均分不低于60分；其他院校的在校平均分不低于70分。 语言要求：雅思总分不低于6.5，各单项不低于5.5。 You are usually expected to hold a good second-class honours degree (or above) from an approved university or c

英国罗汉普顿大学（伦敦）市场营销硕士课程设置： 品牌和品牌管理，策略行销管理，当代市场营销的问题等。 Brands and Brand Management Strategic Marketing Management Contemporary Issues in Marketing

英国罗汉普顿大学（伦敦）市场营销硕士就业方向： 国际贸易、财务管理、企业管理、银行、咨询业、金融机构、企业顾问、数据分析、政府机关、市场营销、教育与培训等。 Ideal for those seeking careers in international marketing, brand management, private, public or not-for-profit sector marketing, specialist marketing or further a