专业中文名：国际营销战略硕士
专业英文名：International Tourism Development (MA)
学　　　制：1.00 年
学　　　费：11900 英镑/年
入学时间：9月
授课语言：英文
授课校区：英国北安普顿大学
领　　　域：商业管理学
申请费：0英镑

英国北安普顿大学国际营销战略硕士国际营销战略硕士旨在发展学员的知识和技能以及让学生了解在这振奋人心和快速发展的国际营销领域获得成功职业生涯必要的态度。 市场营销不仅仅是商业职能。他也是机构的重要组成部分，如慈善机构和政府机构。如要在别国寻求机会，或者跟别国的机构合作，国际营销战略日益重要，影响深远。英国北安普顿大学国际营销战略硕士国际营销战略硕士旨在发展学员国际营销战略领域的专业知识和技能。提高学员在国际环境中市场营销的战略能力。 英国北安普顿大学国际营销战略硕士国际营销战略硕士包括多个模块，让学员全面的学习了国际市场营销战略的相关知识和技能。 MSc International Marketing Strategy is designed to develop the knowledge, skills and attitudes necessary for a successful career in the exciting and fast moving area of international marketing. Course content ?Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in charities and government agencies. Few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop specialist skills and knowledge in this field. It will enhance your ability to think strategically about marketing management in an international context. The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial

英国北安普顿大学国际营销战略硕士课程入学要求： 学术要求： 营销，商业，商务相关专业大学毕业，拥有国内大学学士学位，其中985、211大学平均分不低于75分，其他院校平均分不低于80分（采用百分制） 语言要求：雅思不低于6.5分 英国北安普顿大学国际营销战略硕士课程申请资料： 毕业证、学位证扫描件 成绩单（在校成绩、语言成绩） 个人陈述 翻译件（所有中文申请材料的翻译件，并加盖公章） 2-3封推荐

英国北安普顿大学国际营销战略硕士课程设置： 营销原理与管理；国际营销战略；全球营销背景；国际营销传播；国际营销情报与研究；战略数字营销；论文与研究方法 Marketing Principles and Management International Marketing Strategy The Global Marketing Context International Marketing Communication International Marketing Intelligence and R

英国北安普顿大学国际营销战略硕士就业方向： 通过英国北安普顿大学国际营销战略硕士课程的学习，学生可以在跨国集团中从事高级市场经理，各大中小型企业从事品牌经理，商务拓展经理等，以及进行电子商务，市场营销交流和研究等工作。 Career opportunities ?Successful completion of this course will prepare you for a career in marketing with the potential to achieve