专业中文名：市场营销硕士
专业英文名：Master of Marketing
学　　　制：1.00 年
学　　　费：17000 英镑/年
入学时间：9月
授课语言：英文
授课校区：英国兰卡斯特大学
领　　　域：商业管理学
申请费：0英镑

英国兰卡斯特大学市场营销硕士市场营销硕士教授给学生市场营销领域的专业知识与实用技能。市场营销硕士的重点是面向企业，面向市场，面向消费者以及放眼全球，研究的课题包括如何发现与开发新兴的消费行为，如何创造新的市场等。市场营销硕士适合希望未来从事市场营销工作的人士就读。 英国兰卡斯特大学市场营销硕士市场营销硕士的学制为一年，市场营销硕士由专业而富有教学经验的教师团队执教。教师会带领学生研究国际前沿的案例与项目，让学生接触到营销的各个层面，并了解不同的营销环境。 Designed for graduates who have not studied marketing before, this new Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers. You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets. The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings. Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive’ in the final term. Here you work in collaboration with key industry players to come up with solutions to a current and pressing problem, and present your findings to an expert panel of marketing practitioners and academics. Three routes through the programme allow you to tailor your study to your career ambitions – whether that is to work in marketing and PR where communication skills are central, in managerial roles concerned with business development and growth, or in shaping your own business or developing a social enterprise.

英国兰卡斯特大学市场营销硕士课程入学要求： 学术要求： 大学毕业，拥有国内大学会计;财务;经济学;商务;商业管理学或相关专业学士学位；211大学与985大学的平均分不低于80分，其他大学的平均分不低于85分。 语言要求：雅思总分不低于7.0. 英国兰卡斯特大学市场营销硕士课程申请材料： 毕业证、学位证扫描件/在读证明； 成绩单（在校成绩、语言成绩）； 个人陈述； 翻译件（所有中文申请材料的翻译件，并加盖公章）

英国兰卡斯特大学市场营销硕士课程设置： 该课程教授给学生市场营销领域的专业知识与实用技能。

英国兰卡斯特大学市场营销硕士就业方向： 企业管理、销售、商业管理、市场营销、银行、政府机关、电子商务、人力资源管理、新闻媒体、咨询业等。