专业中文名：广告,市场营销和媒体文科硕士
专业英文名：MA Advertising, Marketing and the Media
学　　　制：1.00 年
学　　　费：13678 英镑/年
入学时间：1,9月
授课语言：英文
领　　　域：商业管理学
申请费：0英镑

英国考文垂大学广告和营销学硕士广告,市场营销和媒体文科硕士教授给学生广告与营销方面的专业知识与实用技能。广告,市场营销和媒体文科硕士侧重企业与顾客之间的联系，这将有助于学生更好地掌握如何有说服力地进行沟通，并从更广阔的角度来对营销进行传播。 英国考文垂大学广告和营销学硕士广告,市场营销和媒体文科硕士的学制为一年，广告,市场营销和媒体文科硕士将会提供工作机会给学生进行锻炼，以使得学生能否加深对领域。广告,市场营销和媒体文科硕士的核心包括消费者行为、营销原理以及信息获取与分析。 The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place. This course gives you the opportunity to: develop both cognitive and practical skills in advertising and marketing; study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management; have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation. At the start of the course all marketing students will study a common core: consumer behaviour; principles of marketing; marketing communications; information acquisition and analysis. After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

英国考文垂大学广告和营销学硕士课程入学要求： 学术要求： 1，完成大学课程，获得大学学位。大学平均分不低于70分。 语言要求：雅思总分不低于6.5。或托福总分不低于88. University Degree with overall 70% or above. For most MBA courses, in addition to the academic requirement a minimum of 2 years re

英国考文垂大学广告和营销学硕士课程设置： 广告和营销学

英国考文垂大学广告和营销学硕士就业方向： 广告创意、广告设计、企业管理、市场营销、图书与出版、新闻与媒体、记者、国际物流、国际贸易等。