专业中文名：广告和公共关系管理理科硕士
专业英文名：Advertising and Public Relations Management MSc
学　　　制：1.00 年
学　　　费：12250 英镑/年
入学时间：1,9月
授课语言：英文
领　　　域：创意产业学

英国德蒙福特大学广告和公共关系管理理科硕士的主要目标是让学生拥有足够的知识来分析与解决关键的营销问题，并具备营销传播事业所需的广告与公共关系知识。这将为学生未来的职业生涯做好准备。我们重视培养学生具有口头与书面的应用能力。英国德蒙福特大学广告和公共关系管理理科硕士广告和公共关系管理理科硕士的学制为一年，我们为学生提供个人与专业发展的机会，并培养学生终身学习的能力。 The main aims of the course are to: Equip you with sufficient knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications Develop your expertise in advertising and public relations management Prepare you for your future career with advanced communication skills, both written and spoken, within the marketing discipline Offer an opportunity for both personal and professional development which will be useful not just for any marketing position but also in a wider lifelong learning framework The course complements our other two postgraduate marketing degrees: Marketing Management MSc – a general marketing degree designed for those without previous marketing experience or qualifications; and Strategic Marketing MSc – a specialist degree which is designed to take those who already have marketing experience or qualifications to a deeper level of understanding.

英国德蒙福特大学广告和公共关系管理理科硕士课程入学要求： 1，完成大学课程，获得学士学位。大学专业为金融、会计、银行或相关专业。 2，GPA不低于3. 语言要求：雅思总分不低于6.5，单科不低于5.5. You should have a good honours degree or overseas equivalent, in a business, accounting, finance, banking or economics-related subject.

英国德蒙福特大学广告和公共关系管理理科硕士课程设置： 营销传播，广告管理与促销活动，品牌公关，市场营销，研究方法，项目管理。 The Media Context of Marketing Communications examines the nature anddevelopment of contemporarymedia as well as the implicationsof emerging digital technologiesand evaluates media potentialf

英国德蒙福特大学广告和公共关系管理理科硕士就业方向： 广告设计、公共关系管理、政府顾问、企业公关部、政府对外联络办公室、企业管理、国际贸易、新闻与媒体、教育与培训等。 There are numerous career opportunities within the world of marketing communications – and this degree will help you prepare for many of them. Graduates may go in