专业中文名：战略和数字市场营销理科硕士
专业英文名：Strategic & Digital Marketing MSc
学　　　制：1.00 年
学　　　费：12200 英镑/年
入学时间：1,9月
授课语言：英文
领　　　域：商业管理学

德蒙福特大学市场营销是一个令人兴奋、非常热门的行业，当然这个行业充满了激烈的竞争。世界上任何一个组织都能从一流的市场营销中受益，所以拥有市场营销技能的学生可以诸多就业机会。英国德蒙福特大学战略和数字市场营销理科硕士战略和数字市场营销理科硕士的学制为一年。战略和数字市场营销理科硕士将会教授给学生优于其它人的竞争力。在战略和数字市场营销理科硕士结束时，学生有机会参加英国或海外的实践项目，这将有助于他们未来的职业发展。 Marketing is an exciting, popular profession and there is fierce competition for the best jobs. All organisations can benefit from top-class marketing so there is a wide range of great opportunities for talented individuals with the right skills. This degree will develop your expertise in leading-edge marketing applications and give you a competitive advantage over other job applicants and future colleagues. At the end of the course students have the opportunity to complete and In-company project where students can experience the workplace in the UK and complete a more practical project thus providing an excellent preparation for future career development. This is a specialist master’s degree for students with existing qualifications in marketing or business and/or substantial marketing experience. If you have little or no previous marketing experience or qualifications you should consider our Marketing Management MSc, which is a career entry course.

英国德蒙福特大学战略和数字市场营销理科硕士课程入学要求： 1，完成大学课程，获得学士学位。大学专业为商务、会计、银行、经济学或相关专业。 2，GPA不低于3. 语言要求：雅思总分不低于6.5，单科不低于5.5. You should have a good honours degree or overseas equivalent, in a business, accounting, finance, banking or economics-related subje

英国德蒙福特大学战略和数字市场营销理科硕士课程设置： 战略营销研究，市场交流，媒体传播营销，广告管理与传播，采集与评估信息技术。 The Media Context of Marketing Communications examines the nature and development of contemporary media as well as the implications of emerging digital technologies and evaluates media pote

英国德蒙福特大学战略和数字市场营销理科硕士就业方向： 电子商务、国际贸易、企业管理、数字媒体、多媒体管理、新闻与媒体、市场营销、销售、广告等。 Marketing is a vital business function and the quality of an organisation’s marketing is often responsible for its success or failure. Employers of all types and sizes in all