专业中文名：国际市场营销硕士
专业英文名：International Marketing MSc
学　　　制：1.00 年
学　　　费：12620 英镑/年
入学时间：1,9月
授课语言：英文
领　　　域：商业管理学
申请费：0英镑

英国爱丁堡龙比亚大学国际市场营销硕士国际市场营销硕士教授给学生领域的专业知识和实用技能，英国爱丁堡龙比亚大学国际市场营销硕士国际市场营销硕士为学生提供了在世界最美丽的两座城市学习的难得机会-爱丁堡与法国尼斯。通过在不同的国家学习，学生可以体验、学习和生活于不同的文化氛围之中。英国爱丁堡龙比亚大学国际市场营销硕士国际市场营销硕士学制为1年。 International Marketing at Edinburgh Napier offers you the rare opportunity to study in two of the most beautiful cities in the world – Edinburgh and Nice. You will study at Edinburgh Napier University with an option to spend trimester 2 at the IPAG Business School in Nice, France. This gives you the opportunity to live, study and socialise in two different cultures, with equally prestigious institutions. International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you will develop an appreciation of its practice in a truly global environment. You will learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your third trimester can be based in Edinburgh or Nice. There may be further opportunities to gain work experience in Nice, as IPAG offer internships. You will develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication, and the ability to develop marketing plans. You will gain transferable skills, such as formulating policy and project management, research, time management and presentation methods.

英国爱丁堡龙比亚大学国际市场营销硕士课程入学要求： 学术要求：具有学士学位，985、211院校平均分不低于75，其他院校平均分不低于80； 语言要求：雅思总分不低于6.0，各单科不低于5.5. A good Bachelor degree from a recognised institution with grade 75% or above. 英国爱丁堡龙比亚大学国际市场营销硕士课程申请材料： 毕业证、学位证扫描件或在读证明; 成绩单（在校成绩、语言

英国爱丁堡龙比亚大学国际市场营销硕士课程设置： 市场营销的原则和实践、跨文化商务沟通、消费者行为、战略品牌管理、全球营销、直接和数字营销、国际旅游案例研究。 Principles & Practices of Marketing, Intercultural Business Communication, Consumer Behaviour Trimester 2 Strategic Brand Management, Global Marketing; plus either Dire

英国爱丁堡龙比亚大学国际市场营销硕士就业方向： 企业管理、市场营销、企业策划、国际贸易、金融、经济分析师、人力资源管理、酒店旅游业、政府部门等。 This course will give you excellent career prospects in a number of marketing careers including at management level. The experience of studying marketing abroad and in a g