TOEFL Applicants must receive a minimum score of 100 (TOEFL) or 7.0 (IELTS) for their application to be reviewed. IELTS Applicants must receive a minimum score of 100 (TOEFL) or 7.0 (IELTS) for their application to be reviewed.

PS Please review and answer Option A or B. You may only submit one essay. Limited to 750 words. The last decade has seen the rise of social media and the decline of traditional news sources. According to Rebekah Iliff, Chief Strategy Officer for AirPR (2014), “the implications of technology and other various drivers (the economic downturn and self-publishing, for example) have affected PR in ways that have yet to fully be discovered.” Option A: Please read the quote above and write an essay that explains how you see public relations changing in the face of these and other trends and what public relations professionals can do to adapt. We recommend that you use outside sources, as well as personal insight and experience, to support your argument. Option B: Please read the quote above and identify and describe a public relations campaign or crisis within the corporate or nonprofit sector that attempts to adapt to the new landscape/environment? Please explain how you would have improved the campaign or effectively managed the crisis. We recommend that you use outside sources, as well as personal insight and experience, to support your argument. CV We require the most up to date resume or CV for all applicants. Fee A non-refundable application fee of $95. RL We require three letters of recommendation written by people who know you well, and who can speak to your academic and/or professional backgrounds. These letters of recommendation must be sent online via our application service. We do not accept e-mailed, faxed, or mailed letters of recommendation. Transcript We require a copy of your transcript to be uploaded within our online application. In addition, we require all transcripts from colleges and/or universities attended that count toward any degree (beyond high school). A college senior should submit an official report of work completed in the first semester of the senior year as soon as it is available. All transcripts must be in English or an official translation. If you are admitted and decide to enroll, we will ask for an official copy at that time.