说服、宣传与影响(理论模块)
Persuasion, Propaganda and Influence (theory module)
公共关系毕业论文或最终专业项目(学生任选一项)
Public Relations Dissertation or Final Professional Project (students choose one of these two options)
传播策划与管理(实践模块)
Communications Planning and Management (practical module)
媒体与内容策略
Media and Content Strategy
社会公共关系(理论模块)
Public Relations in Society (theory module)
广告战略规划
Strategic Planning for Advertising
品牌与营销传播
Brand and Marketing Communications
企业传播与信誉管理
Corporate Communications and Reputation Management
时尚推广与公关
Fashion Promotion and PR