集成式营销传播
Integrated Marketing Communications
营销实践
Marketing in Practice
应用数字营销分析
Applied Digital Marketing Analytics
内容创作与传播
Content Creation and Communication
数字环境中的消费者行为
Consumer Behaviour in the Digital Environment
当代数字营销主题
Contemporary Digital Marketing Themes
数字营销策划
Digital Marketing Planning
管理竞争策略
Managing Competitive Strategy
营销与新产品创新
Marketing and New Product Innovation
领导力和全球挑战
Leadership and Global Challenges
营销分析与研究
Marketing Analysis and Research
国际商务原理
Principles of International Business
战略创新管理
Strategic Innovation Management
采购和供应链管理
Purchasing and Supply Chain Management
数字商业模式
Digital Business Models
消费、市场和文化
Consumption, Markets and Culture
创新管理
Innovation Management
创新及科技政策
Innovation and Technology Policy
可持续性和行为改变
Sustainability and Behaviour Change