【心动的文书】没有实习经历的同学怎样构建PS写作框架吸引招生官？

My keen interest in marketing was initially sparked when my teacher of International Marketing explained abstract marketing theories and models with real-life marketing cases.【开门见山，PS开头便陈述了对市场方向产生研究兴趣的原因，即本科阶段《国际市场营销学》课上老师用真实案例来介绍营销学理论知识】One of them left me with a deep impression was the game between FedEx and USPS on pricing strategies and market share, from which I was deeply aware of the role marketing strategies played in the business world. Driven by my curiosity about marketing, I took SF Express as the research object to analyse the great success brought by its marketing strategy in market positioning and business expansion in a group assignment.【从理论学习到产生兴趣到实践探索，由浅入深引出深造动机】Having experienced the process from data collection, market analysis, to trend forecast, so as to develop effective marketing strategies, I increasingly found it very interesting to get involved in marketing management to promote an enterprise’s development and growth. Therefore, I am now actively applying for your advanced study programme in Marketing.

这里学生从本科期间的营销学课上的学习经历来切入，并从被动学习到主动探索，一方面说明了该生对营销学领域的研究热情，另一方面也以递进的方式引出动机，更为深刻。

Tips：无论是本专业申请还是相关度较高的跨专业申请，关于申请动机这部分，如果不知从何说起的话，相比引用名言、观影感受等，更建议从本科阶段相关的学习经历、感悟、以及对学科的认识切入，说明深造的必要性和重要性。

Aware of what I genuinely favour for and aspire to take as the destination of my graduate study, I have reviewed many programmes.【基于上段介绍的对营销学领域的浓厚兴趣以及深造的强烈动机，引出具体希望攻读的研究生项目，并介绍择校原因】Among them, I believe the Master of Science in Marketing provided by the Chinese University of Hong Kong (CUHK) is my optimal choice. First of all, the high reputation of CUHK and its methodical training targeted at cultivating graduates’ marketing skills and digital analytical techniques will undoubtedly help me gain favour with my future employers.【学校的高声誉和系统的培训将为“我”赢得未来雇主的青睐】Moreover, I am most interested in your well-designed curricula covering the topics—Internet and globalisation that have entrenched themselves in the marketing field. Especially the courses, such as Machine Learning in Marketing and Big Data Strategy will introduce me to the emerging technologies applied in marketing and enable me to accumulate skills in practice while mastering theoretical knowledge.【课程层面，并辅以具体的课程介绍】Moreover, regularly-organized seminars or workshops hosted by famed scholars and industry experts give me the chance to communicate with them, greatly broadening my horizons and deepening my insights.【其它：一些参加研讨会和工作坊的机会】

虽然择校原因可写角度很多，但是在没有特别个性化因素的前提下，从常规角度来准备也是完全可以的。

After accumulating enough theoretical knowledge and practical skills at your university, I desire to put myself into practice, aspiring to engage in marketing work in a leading company in the FMCG industry, like Uniqlo and UR.【从择校过渡到未来的职业规划】As we all know, the FMCG market is fast-changing, as the result of which how to discover potential markets in advance and prepare for them is the key to occupying the market. During work, I will take advantage of up-to-date analytical tools and quantitative techniques to accurately predict market trends, figure out customers’ preferences, formulate optimal marketing plans, and ultimately help the organisation to maximize its commercial value. In the long run, when I acquire enough working experience in conducting projects and analysing business cases, I hope to serve as a customer manager, making my contributions to the company’s strategic decisions from the perspective of customer insights.

学生的职业规划是毕业后在快消行业从事营销工作，长期规划是成为客户经理。关于职业规划可写的工作岗位很多很多，但建议职业规划路径应尽量具体，避免在XX行业或XX从业从事XX工作或XX工作，虽然可以理解学生在准备申请的时候可能确实还不太明确未来的职业方向，建议多理解不同岗位的工作内容选择一个当前最感兴趣的方向来写，可以体现你对行业发展的认识以及对自己未来的清晰定位，从招生官的角度来看，他们肯定更愿意选择有明确深造动机（职业需求）的学生。

Since realising my professional goals put high requirements on my expertise and capacity, it is a must for me to upgrade my knowledge and skills first.【由于上述职业规划对我的知识储备和技能都提出很高要求，因此我需要深造。好在本科阶段的学习使得我成为贵校项目的合格候选者】Encouragingly, my intensive learning and extensive practice at the undergraduate level have qualified me as a promising candidate for my intended programme. Specifically, solid command of theoretical knowledge of marketing positioning, pricing strategy and customer prospective and game theory by taking International Marketing and Microeconomics will function as stepping stones for me to reach higher in marketing. Also, courses like International Trade exposed me to the globalisation of market, production and enterprise, as well as the positioning and segmentation of global market, developing my business acumen and international perspective. Besides, participating in the Contemporary Undergraduate Mathematical Contest in Modelling and wining the first prize in Fujian Province enabled me to realise the significance of quantitative analysis in solving practical problems. Such a technique will be of great benefit for my future studies and work.

这里的本科学习从营销学专业知识、商业头脑和国际视野、以及数模比赛经历三个方面展开，值得注意的是，有的时候可基于学生项目经历与申请方向的契合度决定经历篇幅，比如这里和申请的营销方向契合度一般的数模经历（万金油经历）一句话带过，强调该经历培养的量化分析技能对于以后解决实际的营销问题也有帮助。

Among all studies that I did, it is worth mentioning the China International College Students’ “Internet +” Innovation and Entrepreneurship Competition that I participated in. In the competition, I led my teammates to complete a business plan for the campus idle goods trading platform, involving the simulation of product matrix, market analysis, risk analysis, and marketing strategy formulation.【概述商赛过程中的工作】To gain insights into the campus idle goods market, I proactively joined multiple QQ groups for trading second-hand goods, so that I soon discovered the users’ pain points focusing on product quality and price. In response, I put forward the targeted marketing strategy of high quality at a low price. Later, with my reasonable division of labour and timely coordination, several difficulties that hindered us were smoothly resolved with our joint efforts. For instance, we adopted hierarchical management according to the questionnaire’s results to price second-hand goods while ensuring their quality. Moreover, much time was invested in field research on off-campus second-hand bookstores to figure out and promote our products’ advantages, so as to occupy the market share.【商赛过程中具体工作内容以及最后的项目优化】Having getting involved in the whole process of the formulation of marketing methods in this competition inspired me that an accurate grasp of market characteristics was the basis of marketing strategies. Meanwhile, I became deeply aware that it is vital to constantly adjust the marketing strategies based on the actual situation, instead of blindly executing a given plan.【经历收获与感悟】

PS中项目经历的呈现有多种方式，这里采用的是“概括总结+具体介绍”，也可以通过描述项目中遇到的挑战及克服困难的过程，亦可从小组工作中个人负责的内容展开描述，等等。

Tips: 该生在准备提前批申请时，并没有实习经历，所以这部分内容是缺失的，但最终也顺利拿到了提前批录取，所以建议大家可以放心大胆地冲提前批，即便最后没有拿到录取，也不会有任何损失，正式批次申请的时候等经历完善以后再更新文书材料即可

Based on what I have acquired and understood so far, I am confident of my qualification for a place at your master’s programme in Marketing and shall appreciate it very much if you will kindly offer me this opportunity.【简单总结】