当代社会理论与消费者研究
Contemporary Social Theories and Consumer Research
营销理论创新
Innovation in Marketing Theory
研究方法论
Research Methodology
市场营销中的责任问题
Issues of Responsibility in Marketing
高级定量研究
Advanced Quantitative Research
营销分析技术
Marketing Analytics Techniques
高级定性研究
Advanced Qualitative Research
定性研究创新方法
Creative Methods for Qualitative Research